If you’re reading this iPhone 5 News Blog Sunday Coffee article, then chances are you’re what I call an iPhone 5′er. Just as adding ‘er to the end of conspiracy theories has become the fad in American vernacular — truthers, birthers, etc. — so too does the iPhone 5 conspiracy theory movement deserve such a moniker.
I’m proud to be an iPhone 5′er.
So, if in fact you’re an iPhone 5′er, how did you come upon the iPhone 5 News Blog? Or, to be more Echumenical, how did you come upon any of the iPhone 5 niche news blogs that you frequent daily (you’re breaking my heart, by the way, if you’re cheating on us)? Don’t answer, because I already know how: most of you probably simply typed “iPhone 5” into the little Google search box on your browser, and our blog was one of the first news sources you saw in the results.
The reason why I know this is the case for many of you faithful readers is that this blog has — up until recently — dominated the iPhone 5 keyword. That’s because we were the first blog on the scene to start covering the news, rumors, and opinions about the iPhone 5 (we started “way back” in early August of 2010), and like any other market sector, being first to market usually yields good results.
Ten months ago, less than 10,000 people were searching “iPhone 5″ monthly worldwide. Today, more than 4 million searches are performed monthly for “iPhone 5.”
Because of this, the first page of Google results for “iPhone 5″ has become incredibly competitive, with new iPhone 5 niche news blogs — much younger than this site — using all kinds of shady online marketing and SEO practices to springboard ahead of the iPhone 5 News Blog. (We don’t believe in using subversive techniques to bolster our search result rankings — just good old fashioned writing). You see, for the average Google’r (another “er” delimitation), searching and clicking is just a means to an end. But for others, that little keyword is a big business, and people will do whatever they have to — legal and illegal alike — to get to the top of the rankings.
That being said, you, the avid iPhone 5′er, now have a myriad of iPhone 5 news sources to choose from. Given this wide array of iPhone 5-related media, who do you trust the most?
iPhone 5 News Breakers and News Fakers
Someday, when the iPhone 5 is actually released, there will be real news about it: there will be a press conference — that’ll be real news — and a release date, and then the release, and then all of the reported problems and issues, and then sales expectations, sales numbers, and a glut of iPhone 5 case reviews. Until then, however, all of the iPhone 5 “news” out there is comprised of rumors only.
In this way, iPhone 5 niche blogs like the iPhone 5 News Blog don’t typically break news at this point – we collect it, process it, opine on it, scrutinize it, and engage informed readers like you in discussion about it. By definition, all of the tech news sites that break iPhone 5 news aren’t really in a position to scrutinize it, since, by releasing it, they are complicitly affirming that they think the news to be both reliable and accurate. How often, for example, have you ever heard a breaking iPhone 5 news story read like, “Our own reliable sources say that the iPhone 5 will have x, y, and z, but we just don’t believe it.”
Thus, iPhone 5 niche blogs serve a purpose in the iPhone 5 media chain.
So, my question to you on this Sunday morning is, who do you look to most for processing iPhone 5 news? Do you read the breaking news stories on their original sites the most, or do you come to the iPhone 5 News Blog in order to get both the news, the opinion, and the forum for commenting on it?
Let us know!
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