New, Arbitrary iPhone 5 Announcement Date Claim: August 7th

Know Your Mobile has trotted out August 7th as their roulette number for the iPhone 5 announcement, citing “reliable sources.”

As the summer rolls on in the northern hemisphere, we’re bound to get an increasing number of moonshot guesses and purported announcement date claims for the iPhone 5. You’ll recall that last summer, CNET UK infamously staked its reputation on the iPhone 5 being released on a specific day in September. We now have our first post-WWDC iPhone 5 announcement date guess.

The claim comes from Know Your Mobile, who tells us the following:

“Apple will announce the iPhone 5 on August 7, Know Your Mobile can exclusively reveal.

A reliable industry source who wishes to remain anonymous revealed to Know Your Mobile that Apple’s highly-anticipated and much-rumoured iPhone 5 will be launched via a keynote speech on August 7.”

Sure! Ok! Let’s go with that! August 7th seems as good of a date as any, right?

Know Your Mobile substantiates the logic of their source’s claim thusly: “The new date correlates with reports from earlier in the month the iPhone 5's release had been brought forward from October to August.” I’m about to sound a lot like John Cox here, but basically what Know Your Mobile is stating is that, because some other sources claimed that August would be the announcement month for the iPhone 5, that August 7th must be a viable release date. After all, it’s on a Tuesday.

Look at it this way: if one sincerely believes that Apple will release its most important product in the month that a large portion of people in the northern hemisphere are spending their hard-earned money on vacations (or “holidays” as some like to call them), then hey, you’ve got a 1 in 31 chance of guessing the day correctly. There are 31 days in August, right?

“30 days has September,

April, June, and November….”

All kidding aside, I’ve always found the prospect of an August announcement to be a relatively unlikely announcement month, for the above mentioned reason, as well as the fact that, most likely, most of the executives at Cupertino are probably on vacation. At the very least, if Apple was dead set on announcing the iPhone 5 in August, it would more likely be at the end of the month, when more people are coming back from vacation in anticipation of the school year. That way, the actual product launch would probably take place in mid to late September. August 7th, however, would put the product launch just ahead of the big Labor Day weekend, when many Americans are vacationing.

Also, will we have iOS 6 ready to go by August 7th?

From everything I’ve read, the iOS 6 golden master is expected in September. I had argued that, if Apple had announced the iPhone 5 at the WWDC, they could have theoretically released it with iOS 5.2, and did an OTA update of iOS 6 at the end of the summer when it was ready. But they didn’t do that, obviously because it’s important for Apple to ship new iPhones with new iOSs. Thus, if iOS 6 is on track for September, how it Apple going to announce the iPhone 5 on August 7th?

For as much as holding out hope for the iPhone 5 to be announced at the WWDC may seem to have been myopic in hindsight, there was much more credence to that claim, since Apple did have a track record of announcing iPhones at the WWDC, and at least June 11th was a day where we knew there was an Apple event scheduled. August 7th is just a day — a day like any other day between now and the day that the iPhone 5 is finally announced.

Is it possible? Yes. Probable? Not so much.

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China Jumps The Shark With iPhone 5 Pre-Orders

iPhone riot in Shanghai
For the second time in as many years, Chinese consumer tech retailers are trying to sell consumers on the iPhone 5 before it even exists.

The Chinese consumer tech market is once again at the center of iPhone 5 rumors. According to Reuters, pre-orders for the iPhone 5 have begun in earnest in China, in spite of the fact that the sixth-generation iPhone has yet to be officially announced — or even hinted at — by Apple:

“Sellers on Taobao, a unit of Alibaba Group, are accepting orders for the iPhone 5, in some cases asking for a deposit of 1,000 yuan ($160) for the new phone. One seller, “Dahai99888?, who started accepting pre-orders this week, is asking for full payment upfront, at a cool 6,999 yuan ($1,100).”

You’ll recall that last year’s anticipation for the iPhone 5's announcement and release led to Chinese iPhone case manufacturers selling what were purported to be iPhone 5 cases, well ahead of the eventual fall release of the 2011 iPhone. At the time, some in the tech community believed that these manufacturers had access to the iPhone 5's specs, and were prognosticating the iPhone 5 based on the case designs. In the end, however, the iPhone 4S turned out to be a mere refresh of the iPhone 4, and the iPhone 5 cases were rendered useless.

Ironically, some of those bogus 2011 iPhone 5 cases were sold on Alibaba, the same e-commerce platform company used to take these pre-orders.

This time around, however, Chinese consumer tech resellers are being a bit more shrewd in their attempt to capitalize on the ever-crescendoing buzz about the iPhone 5:

“Taobao sellers that Reuters spoke with said they planned to buy the iPhone 5 in Hong Kong or the United States and then bring it to mainland China. Apple products are often available in Hong Kong before they are released on the mainland. The sellers could not promise a specific delivery time.”

This would appear to be a tenuous plan at best to make good on mainland Chinese consumers’ pre-orders for the iPhone 5, since it remains to be seen when — or if — the rumored iPhone 5 will make its way into mainland China.

You’ll also recall that there have been past issues with the sale of Apple products in China. In mid-January of this year, there was a near-riot at an Apple store in China over customers not getting the iPhone 4S. Similar ire could result in this current pre-order scheme, especially considering that consumers are paying such a premium for an iPhone 5 that still doesn’t exist.

And with the iPhone 5 expected to be announced sometime in the early fall, those who have pre-ordered the next iPhone in China could still have months to wait before even seeing the finished product.

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Apple To Release iPhone 5, Mini iPad & iTV All Together

It might seem hard to believe, but analyst and the tech media alike are coelescing around the belief that Apple will release all three of its rumored, new devices — the iPhone 5, Mini iPad, and iTV — at tyne same event in September.

The interesting thing about this year’s iPhone 5 rumor cycle is that we had a dress rehearsal for it in 2011: most of the rumors we heard last year have been recycled in this year’s rumor mill as well. You’ll recall that a recurring theme in 2011 was that we would see iDevices co-released together. First, it was rumored that the iPhone and iPhone 4S would be released together, followed by rumors of the iPhone 5 and iPad 2 Plus/2S/HD/Mini. A few bold prognosticators even claimed we’d get all three at the same event.

For as completely out of character a multi-device release would seem for Cupertino, that’s exactly what is being rumored of September of this year.


Today’s iPhone reassures those of us who were disappointed by the iPhone 5-less WWDC: “don’t worry, reports are coming out that are telling us to just wait for the expected September event. The reports calling it a “crowded event” are noting that aside from a sixth-generation iPhone, we could see them unveil the long rumored iPad “mini,” and more; possibly including a new Apple TV.”

That’s three completely new iDevices being revealed in one event — an overhauled iPhone 5, along with two completely never-before-seen products in the Mini iPad and iTV.

It’s easy enough for a tech blog like Today’s iPhone to make that claim, but citing an Apple Insider piece was at least enough to follow the link to the lead story, and see where this rumor had started. The Apple Insider article is a bit more toned down, but it cites Gene Munster at Piper Jaffray: “Munster expects that Apple will introduce its smaller iPad at the same event that it will unveil its next-generation iPhone. He also expects that Apple will refresh its Apple TV set-top box, which he admitted ‘could make for a crowded event.’”

What’s refreshing in Munster’s analysis is the implicit acknowledgment that, by not announcing the iPhone 5 at the WWDC, Apple is now forced to consider how to release all of these new, landmark products in the final quarter of 2012. But with absolutely no actionable reports about production ramping up for Mini iPad or iTV parts, where is the evidence that these two devices are going to be co-released along with the iPhone 5? Aside from the fact that Tim Cook’s head would probably explode having to announce all three in one month — let alone one event — we would have heard something by now about production. All we’ve heard to date are rumors of the iPhone 5's production ramping up.

Furthermore, when have we ever seen Cupertino release such widely diverse products at the same event? It simply isn’t the way they have ever done things, and for good reason: because Apple introduces all of its products with this larger-than-life aura, it requires them to let the products stand alone and garner the limelight on their own.

In my opinion, these rumors are bupkis.

I think what is more likely is that one of these three devices simply will not be released in 2012. While we see the announcement/release door closing with each passing day of 2012, Apple is getting set to start a new fiscal year, which begins on September 30th. For them, they’ve already released an iPhone this year — it was the first thing they did — along with the new iPad and the new MacBooks. Starting in October, the new year begins for them.

Just guessing at it, the iPhone 5 would appear to be the most developed of three products, followed by the Mini iPad and then the iTV as distant seconds and thirds. I would not be at all surprised if we saw the iPhone 5 in September, the Mini iPad in early November, and the iTV released sometime in 2013 — and who knows when.

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Glasses, Spiders Pervade iPhone 5 Form Factor Rumors

iPhone 5 GlassesWhether a result of sheer boredom or the lack of any new actionable rumors regarding the iPhone 5 form factor, we’re being bombarded with crazy, next-generation concepts for how the iPhone 5 could end up not being a handheld device after all.

Remember way back in the day(like, two months ago) when the term “form factor overhaul” for the iPhone 5 meant the possible inclusion of a LiquidMetal back and elongated display? Those pedestrian rumors seem to have become a bit passé, giving way to patent-based rumors and wild, new concept renderings of an iPhone 5 that would do away with the traditional handheld design completely.

Last Friday, the Daily Mail ran a story about how Apple has a patent for a head mounted iPhone that would rival that of Google’s conceptual glasses. Rob Waugh explains the concept:

“Apple’s patent refers to, ‘Methods and apparatus, including computer program products, implementing and using techniques for projecting a source image in a head-mounted display apparatus for a user.’ Google’s glasses are designed to let users capture video with a built-in camera as well as use apps, the internet, and social networking sites on the move. A small projector displays an image in front of the wearer’s eyes while letting them stay aware on the outside world. The idea is to bypass computers, tablets and smartphones entirely and keep the user connected in a (fairly) discreet way. With the glasses, directions to your destination or a text message from a friend can appear literally before your eyes.”

Sounds exactly like Google Glasses, doesn’t it?

The reason why the iPhone 5 rumor mill seems comfortable with speculating on this concept for this year’s iPhone 5 is that, in spite of the fact that the technology is clearly still a few years away, the patent goes way back to 2006, but has just recently been granted by the patent office. Simply by virtue of the fact that Apple only just won the patent pretty much disqualifies any hope of this technology showing up on this year’s iPhone 5.

Tapscape rolls out the notion that the glasses could appear as an accessory that would interface with the iPhone 5: “we’ve got a word that Apple has just secured a patent for a “video telephonic headset” that could very well be a future accessory for your iPhone 5 and other iOS devices.” Fat chance, because all indications are that Apple is going to be looking to do something big with the iPhone 5's display — Cupertino would not be likely to undercut its own display overhaul for the iPhone 5 with an accessory that may only feature limited functionality in its own iteration, anyway.

But bringing up the notion of “iGlasses” here isn’t meant to be entirely cynical. Yes, a headset-style iPhone 5 in 2012 is far-fetched at best, but this new patent, together with what we’ve heard about Google Glasses points to a future where both Apple and Google put down the handheld device for a wearable version of mobile computing. How cyborg!

IPHONE 5 SpiderThe prospect of glasses (and who knows — maybe even contact lenses someday) serving as displays for mobile computing devices is some futuristic stuff, but since we’ve seen Google and now Apple’s concepts for it, they’ve become plausible. The same cannot be said for this new “iPhone Spider” concept that has been making its rounds in the iOS sphere.

Designed by Federico Ciccarese, this concept seems based more on form than function. According to Mashable, “Instead of a touchscreen slab that’s held in the palm, the “iPhone 5 new” features a curved design that’s actually worn on the back of your hand. It’s held in place by five slim and somewhat creepy “legs” which wrap between your fingers and around the wrist.”

There’s a reason why calculator watches just aren’t cool anymore — having a device that’s untethered from one’s body seems to be an inextricable aspect of successful mobile computing designs that this concept would completely reverse. Heck, it even remains to be seen if we humans could comfortably make the switch to these newfangled glasses, where ostensibly only our eyes, voice, and maybe even our mind would control the device (enter theremin music). Having the iPhone 5 stuck onto the back of our wrist would incapacitate one of our hands, and would be a constant reminder of how mobile computing sucks the life from us like a lecherous, parasite, with the creepy iSpider disturbingly gripped to us.

In the end, the iPhone 5 is unlikely to feature any kind of truly game-changing, new form factor. It remains to be seen if Apple would even evolve the iPhone in this way; most likely, if glasses or some kind of other mobile design is going to come to the forefront, it would be branded as something completely separate from the iPhone.

As it currently stands, the likelihood is still that we’ll have a more metallic iPhone 5 form factor, and a larger display. Apple won’t be reinventing the wheel in 2012. ok

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 iPhone 5 will a new form factor, with design concepts ranging from an ergonomically curved display to a sleek teardrop shape. Should Apple adopt one of these design concepts for the iPhone 5, what will its purpose be for the consumer?
When it comes to dreaming about the new form factor for the iPhone 5, there are two sides to that dream: the front and the back. The front of the iPhone 5 is all about a larger screen, and maybe even an edge-to-edge screen, smart bezel, or some other new design concept that would enhance the mobile computing experience. But it is on the rear face of the fabled iPhone 5 that everyone hopes for a new shape.
While many have attempted to create renderings and mock-ups of how the iPhone 5 could look, most of the concepts center on two prevailing rumored shapes: teardrop and curved. The reason why these shape concepts exist is that top rumor sites claimed that Apple was indeed working on chassis (plural) for the iPhone 5 in these shapes. You’ll recall how Digitimes broke the story of Apple investing in 200 to 300 glass cutting machines for the purposes of crafting curved glass displays for an iPhone 5 design that would be similar in shape to the convex Nexus S.
There’s no doubt that a new shape to the iPhone 5 will breathe some renewed excitement into the iPhone franchise, since the iPhone 4 form factor will have been the form factor standard for about 2+ years by the time the new iPhone is released. But aside from the aesthetic shift, what do the curved and teardrop designs do to improve the iPhone 5, if at all?
Curved iPhone 5: Ergonomic
The prevailing logic behind a curved glass, curved body iPhone 5 is ergonomics. First championed by the Nexus S, the idea is that the chassis of the phone wraps around your face slightly, providing for a more comfortable telephonic experience. It remains to be seen, however, how much of a real benefit this feature is to the user. Much like the rise of 3D screens on smartphones, the rationale for an ergonomic, curved glass design has obviously not proven to be valuable enough to see mainstream adoption across the wide range of smartphones on the market today. Yes, a few others have followed suit, but by and large, consumers have not flocked to this sort of design; the iPhone 4/4S, for example, is flat as a board and continues to outsell other smartphones pound for pound.
The other factor to consider with a curved iPhone 5 design is that, if the back is also curved, the phone won’t sit flush on a flat surface. Given the amount of time that smartphones spend docked on a desk or table for charging, users may not appreciate the wobbly effect of a curved back to match the pitch of the curved front.

The "wobble" factor on this teardrop-shaped iPhone 5 would be high.

The Teardrop iPhone 5: I’m Bored to It
Even more unsubstantiated is the proposed “teardrop” iPhone 5 design, which has also made it rounds throughout the iPhone 5 rumor mill. The teardrop design, after all, was the groundbreaking new form factor that shamed iPhone case companies like Case-Mate, Hard Candy, and all of those shyster el cheap-o Chinese case manufacturers bet the farm on with their premature iPhone case ejaculations.
I have scoured the Internet in search of any article, analysis, or other piece of content that explains the purpose of a teardrop-shaped iPhone 5 above and beyond “it looks way cool.” Some renderings of the teardrop design actually show it to be a curved back but flat front. If Apple were to adopt this preposterous design, the iPhone 5 user would end up getting the worst of both worlds: they get a flat front that doesn’t curve with their face, and a wobbly back.
Still others feature a flat back that slopes downward, so that the top of the phone is rounded and thicker than the bottom — a more realistic “teardrop” design as well. In this way, the iPhone 5 wouldn’t wobble when flat, but what kind of benefit could it have to the user? The shape, after all, would seemingly throw iPhone case designers for a loop, since the case would have to be meticulously crafted to stay tightly fastened to the chassis.
The only possible functional purpose for a teardrop design would be if Apple chooses to feature a pico projector. Some have speculated on a tiny projector that could effectively project presentations, videos, photos, and anything else up onto a wall or screen from the top and/or bottom of the phone while sitting on a flat surface. A slanted, pitched screen as a result of the teardrop back could put the touch screen at a better angle for viewing in tandem with the projection.
Another idea I’ve seen related to the pico projector is to make it holographic, allowing the user to project a large virtual keyboard onto any flat surface and type on it. This kind of innovation would substantiate the pitched screen even moreso.
But truth be told, features like these are pipe dreams for right now.
In the end, my guess is that Apple likes the general concept behind the iPhone 4/4S’s form factor. They’re sticking with it. I remain unconvinced that Apple will necessarily feature an asymmetrical curved design just for the sake of aesthetics. they will have to consider functionality as well. But even if the iPhone remains flat, that doesn’t mean that Apple won’t somehow make it cooler.

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Apple Targets China as #1 Market for iPhone 5 Release, May Make it 4G

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iPhone 5, iTV Set To Take The Television Market By Storm

iTVIf Apple makes good on rumors of an iPhone 5 that universally controls televisions and the fabled iTV, together with the current Apple TV, Cupertino will very quickly become a key player in the television market.

It will be interesting to see what happens with iTV this year. In many ways, the iTV rumors and speculation are not unlike the long-traveled Apple tablet rumors leading up to the iPad. With the iTV, however, there is much less to go on in terms of what it could mean for television viewers. Will it simply be the full hardware version of what Apple TV already provides, or will the iTV experience be more ingenious than that? No one really has a clue, and the rumor mill is truly in the dark as to when the iTV will debut and what it will really be.

In some ways, it could turn out to be a much bigger surprise to Apple enthusiasts than the iPhone 5, which already has a ton of expectations attached to it.

Speaking of the iPhone 5, it too fits into Apple’s possible power move into the world of television. In fact, it could become the new standard in how one controls their television, DVD player, entertainment systems, and even other remote-controlled systems in their homes.

You may have read some stories last week about a curious Apple patent that would enable a handheld device — ostensibly the iPhone and/or iPad — to commandeer any remote-controlled device in your house. And the technological concept behind it is rather audacious. According to Patently Apple:

    “In some embodiments, the remote control may include a camera that is configured to capture an image of controlled devices. The image is then processed to find a state of the device. For example, in some embodiments, the image may be processed to determine shapes and/or characters on a television screen. The shapes and characters may be used to determine that the television is displaying content from a particular source. If you think of it, that translates in-part to reading logos on screen from sources such as ABC, NBC or HBO for instance. Other shapes may relate to Apple-specific functions that patent doesn’t reveal at this time.”

Considering that Apple’s patent would require this “smart” remote control to be equipped with cameras and microphones, the assumption here is that it would not be developed into a separate, proprietary device that would have to be purchased separately. Instead, it would be your iPhone, and the software would utilize its camera and mic to be able to co-opt any remote control out there by matching the shape and brand to a massive database that would reside on iCloud.

For as much as this feature would be handy, the real groundbreaking could come from the iPhone’s ability to “watch” television with you, and somehow offer you choices and functionality based on what the iPhone is seeing. Much like the rumors of the 3D camera patent that could show up on the iPhone 5 that would be able to read and interpret things like depth perception and facial expressions, this television-reading feature would imbue the iPhone 5 with a new level of artificial intelligence that could revolutionize mobile computing.

Ad in this way, I foresee Apple quickly dominating — and changing — the way people watch television.

If rumors prove true about iTV, then we’re already headed toward the marginalization — if not the extinction — of broadcast television. Apple could quickly change the nature of television to become virtually all on-demand; television shows and movies will no longer broadcast at a fixed time, but rather will simply “become available.” All that will be left are sporting events and live news coverage.

But for the remaining segment of the market that will stick to traditional broadcasting, the iPhone 5 could come to dominate that segment as well. If the features of this new “universal remote control” are mind-blowing enough, the iPhone 5 could become a hard-core necessity for television junkies.

Just think: by the end of 2012, apple could have iTV, Apple TV, and the iPhone 5 with this newfangled remote control. that’s a pretty wide-ranging product line for a market segment that they have barely yet to penetrate. It may seem like an audacious move, but don’t put it past Apple.

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